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Nina and the Wizards

Ninax

We get it. PR agencies all look the same. But we’re different. No fluff.

Wizard is a globally recognised PR and Digital Marketing agency based in London with over 30 years of expertise in the beauty, wellness, and lifestyle sectors. Our success comes from prioritizing market analysis, transparent guidance, and customized communication strategies all carefully tailored to each client's objectives and budget.

Wizard Publicity Team
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Our aim? Not just to create buzz, but to establish enduring brand presence through sustainable programs.

Whether collaborating with global giants like LVMH and Estée Lauder or nurturing niche brands, our track record speaks volumes.

By managing press, influencer relations, events and social media strategies in-house, we craft cohesive strategies that effectively convey brand values and objectives.

Internationally connected with partners in the USA and Europe, Wizard has you covered.

Wizard Pink!
“We knew Wizard was the right choice when we were looking for an agency to take KISS to the next level.  Wizard is tireless and stop at nothing.  Proactive, reliable and always exceeding their KPI’s, their strength lies in their strong organisational and team skills, excellent contacts and understanding that ROI in whatever we do is essential. From organising exceptional events to executing beautiful creative mailings; creating trending TikTok videos and managing all paid campaigns,
we could not ask for more!”

Carrie Connell

Senior Director International Marketing

KISS PRODUCTS LTD

“Didn’t want to leave the country without giving you a huge thanks! Today's event was spectacular… every little detail was perfect! The decorations, the flowers, the vignettes, the venue and let’s not forget the incredible menu! The group was so gracious and I loved speaking with all of them! I only hope they enjoyed themselves as much as I did. You guys throw an amazing party and we’re thrilled to be working with you. I didn’t have everyone’s email address… Please share my immense gratitude for a job, not just we’ll done but way over the top!”

Ian Ginsberg

President

C.O. BIGELOW

"Nina and her Wizards are the best in the biz. She's a creative thinker with the best contacts in the UK - whether it be beauty, lifestyle - print, digital or social, they have it nailed. We have worked with Wizard for over ten years and they constantly adapt their strategies to the ever-changing media landscape. Too Faced wouldn't be a best-selling brand in the UK without her support."

Jerrod blandino

Co-Founder, TOO FACED COSMETICS

"Nudestix has been working with Nina and the Wizard team since the brand’s entry into the UK market. The Wizards are masters of client services, always finding ways to deliver on brand needs and collaborate on bringing global concepts to life locally. Nina is so lovely to work with and very knowledgeable of local market nuances that are the key to success for Nudestix in the UK. Her relationships across media, influencers, and vendors set her apart and make her an integral part of our Nudestix family"

Jennny Frankel

President & Founder, NUDESTIX

"Nina's passion for beauty shines through in everything Wizard does and as a team they are unstoppable. With an excellent knowledge of skincare, both consumer wise and medical wise, the beauty industry and amazing contacts globally, Wizard gained amazing results across all channels. We won 25 beauty awards in just four years - a high and valuable achievement for our brand particularly as a non-advertiser and the best result among all the countries I am managing. Currently, Bioderma is ranked #26 our of 1200+ skincare brands in terms of SOV. On top of that, working with Nina and the team is really nice and I would definitely recommend Wizard."

Mathlide  Castang

Area Marketing Manager for Euproe & Africa

BIODERMA

“With launching a new brand, we know the key to success is a creative vision, cohesive on-brand messaging and flawless execution - Wizard embodied all of these attributes when taking on our account. We have seen nothing but positive return on all they have delivered: media coverage, creative mailings, influencer marketing, and press events. With all they have accomplished with our brand, they are always looking to take our account to the next level through forward thinking and out of the box initiatives. They are exceptional partners and we look forward to many years of growth together.”

Gregory Black

President, The Clean Collective

CLEAN RESERVE

Nina Dunbar Johnson

Meet Nina, Founder & President of Wizard

Nina is a global force in PR, Digital Marketing, and Consultancy, renowned for her relentless drive to propel clients towards their goals. With a knack for turning underdogs into industry giants, she ensures established brands stay ahead of the curve, driving sales and captivating audiences worldwide.

With years of industry experience under her belt, Nina has mastered the art of brand evolution. She thrives on uncovering unique angles to set brands apart in today's cutthroat market. Her arsenal includes creative strategies, vast industry connections, boundless enthusiasm, and a deep understanding of global markets. Leading a team fueled by her passion, Nina leaves no stone unturned in delivering exceptional service to clients and media outlets alike.

With over 30 years experience in the industry working with big and small brands, Nina knows what it takes to win. With Nina at the helm, success is not just a goal - it's a guarantee.

Nina Dunbar Johnson
Wizard Pink!
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